Schultz Toomey O'Brien Lawyers
BRANDING THAT ATTRACTS NEW BUSINESS
dtb! Advertising has partnered Schultz Toomey O’Brien Lawyers across a full brand, marketing and media review to drive increased file openings across both their Sunshine Coast and Brisbane office locations.
To deliver on Schultz Toomey O’Brien Lawyers primary objective of attracting more customers, more often a branding review delivered more focussed positioning, key messages and presentation which influenced how best they went to market.
A full advertising or media review included the introduction of television, internet, public relations, signage and direct mail advertising together with more efficient and effective press advertising. In sum, on the platform of a refreshed brand approach a more integrated marketing focus was actioned to reach a wider target audience in a more measured manner.
The results have seen a significant increase in file openings across both Schulz Toomey O’Brien Lawyers Sunshine Coast and Brisbane offices. In addition, market research has highlighted improved brand awareness, recall and support which has clearly positioned Schultz Toomey O’Brien Lawyers as the Sunshine Coast’s leading law firm.