industry insights
| 9/12/2011 | Money, money, money...what we Googled |
| | Making a buck was top of mind for small businesses using Google this year, according to new results from the search giant. read more > |
| 15/11/2011 | Bucking the trend: franchises going strong in tough times |
| | It’s tough times for many in the general economy, but more and more Australians are leaving their jobs and buying into ready-made business franchises that give them the chance to be their own boss. read more > |
| 15/11/2011 | Why market research needs to stay classy |
| | Judging by recent advertising, more Australian companies are trying to persuade consumers using market research that makes little sense.
read more > |
| 7/10/2011 | What you need to know about Facebook's new metrics |
| | Facebook has been on a roll lately, unleashing several noteworthy changes to its platform that impact everything from profile layout to page management. read more > |
| 30/09/2011 | Top 10 most loved TV shows in Australia! |
| | Roy Morgan released figures showing the most popular TV programs for 2010-2011. read more > |
| 27/09/2011 | Australian workplaces succumb to the iPad |
| | Executives do it, sales people do it, even prime ministers do it; let's fall in love with the tablet
read more > |
| | How to effectively choose and place keywords to boost your website on-page optimisation read more > |
| 29/08/2011 | Improve your Facebook edgerank score |
| | Learn how to work with Facebook's edgerank model to get your posts seen read more > |
| 29/08/2011 | New Research Shows How TV Ads Make Online Ads Work Harder |
| | Innerscope Research, Inc. and Fox Broadcasting Company (FOX) have released new biometric research on the roles of television and online media in creating and extending brand equity. read more > |
| 12/08/2011 | The world's 15 best TV ads of 2011 |
| | read more > |
| | New York City is one of the world’s leading digital metropolises. read more > |
| | SMH's selection of 100 apps you soon won't be able to do without
read more > |
| 30/06/2011 | Newspapers drive call to action |
| | In this tough retail climate it’s important to remember that newspapers are a powerful (and proven) medium to drive action. read more > |
| 24/06/2011 | More channels on the way, says head of Freeview |
| | THE departing head of Freeview predicts there will be more digital channels on offer in Australia read more > |
| 7/06/2011 | Balancing the ever-changing advertising landscape |
| | The emergence of internet, social media, smart phones and other forms of digital communication challenges traditional advertising methods such as television, newspapers, magazines and radio. read more > |
| 7/06/2011 | Paper backed by facts |
| | dtb! is working on the next round of Gold Coast Tourism publications based on an extensive research project conducted recently read more > |
| 20/05/2011 | The 7 Biggest Fan Page Marketing Mistakes |
| | Check out these helpful hints on how to make the most of your Facebook fan page. read more > |
| 18/05/2011 | Moving bus ads linger longer |
| | Moving bus ads are more memorable than stationary ads, according to APN Outdoor, which claims it is the first company to use neuroscience to measure the effect of movement on transit advertising. read more > |
| 13/05/2011 | Google's latest revolution: fixing the 'broken' PC |
| | Google has hailed its new laptops as a "completely new model of computing" whereby users don't need anti-virus software, firewalls, back-ups or even to install updates.
read more > |
| 6/05/2011 | Google Shopping goes Live in Australia |
| | Google launched its retail search engine Google Shopping in Australia overnight adding another competitor into Australia’s rapidly expanding e-commerce market. read more > |
| 19/04/2011 | LinkedIn top spot for B2B marketers |
| | Business networking site LinkedIn has become Australia’s dominant social media platform for B2B marketers and has surpassed two million members in Australia. read more > |
| 19/04/2011 | Five Myths about Pushing Social Media Marketing Content |
| | Myths abound when it comes to social media marketing. There are plenty of tales of woe – and no shortage of advice. In reality, it can be relatively easy to get started in social media marketing. In fact, you can do things “the wrong way” and still get a reasonable return on your investment. read more > |
| 8/04/2011 | Latest TV ratings |
| | The latest figures show Seven dominates while Ten struggles to gain viewers on a Wednesday night. read more > |
| 8/04/2011 | Aussie Leisure Activities |
| | Roy Morgan give a sneak peak at the latest research into Australian's favourite pastimes. read more > |
| 1/04/2011 | Kraft to Turn Mac & Cheese Tweets into TV Ads within 24 Hour! |
| | Your tweet about Kraft’s Macaroni & Cheese could be on TV tonight if the brand picks it up for a new initiative converting tweets into TV ads. read more > |
| 1/04/2011 | Facebook's New Questions Tool |
| | Brands and businesses are using facebook's new feature - a recommendation Q&A tool - to conduct market research and crowdsource in a far more elegant way than was previously possible. read more > |
| 18/03/2011 | Social Media takes the lead in B2B Online Marketing |
| | Social media has become the online tool of the decade and according to the Internet marketing experts at Traffika, it is also revolutionising the way B2B companies conduct their online marketing. read more > |
| 18/03/2011 | Fairfax introduces behavioural targeting for job ads |
| | Fairfax Media is to start using behavioural targeting to deliver job ads to readers across its network. read more > |
| 18/03/2011 | Newspaper Reading Day-by-Day |
| | Roy Morgan research has released stats of readership trends for major metropolitan daily newspapers read more > |
| 8/03/2011 | Fairfax: 2011 really will be the year of mobile |
| | Following a spectacular rise in the consumption of Fairfax news content on mobile devices, the company’s digital head has predicted that 2011 really will be the year of the mobile. read more > |
| 7/03/2011 | Retailers in trouble if not online |
| | More retailers will be forced to close their doors if they fail to embrace online shopping, a new study into Australian shopping behaviour has shown. read more > |
| 9/02/2011 | consumer attitudes towards new free to air channels |
| | read more > |
| 4/02/2011 | Consumers look beyond price online |
| | Comparison shopping sites are the most useful for shopping and researching online, ahead of search engines, online marketplaces and retailer websites, according to a new study from Getprice. read more > |
| 1/02/2011 | Young Aussies watch nearly 15 hours of TV per week |
| | TV is the main medium consumed by children, a study by Roy Morgan Research suggests. read more > |
| 27/01/2011 | Private labels on the rise as consumers cut costs |
| | Consumers are increasingly swapping traditional brands for private labels and cheaper products in the supermarket as families look to cut costs. read more > |
| 25/01/2011 | APN launches transit recall tool |
| | APN Outdoor has produced a new measurement score for transit advertising formats which shows how they deliver recall. read more > |
| 24/01/2011 | Oprah and cricket dominate summer TV ratings |
| | It was a summer of cricket and Oprah for TV audiences, an analysis of programming data has revealed. read more > |
| 20/01/2011 | The Sunday Telegraph gets a revamp |
| | News Limited is revamping The Sunday Telegraph with a re-designed news section, an easier to navigate design and changes to its lifestyle sections. read more > |
| 20/01/2011 | Oprah reaches one in two viewers |
| | The first episode of Oprah Winfrey’s Australian adventure proved to be the ratings bonanza Ten was hoping for. read more > |
| 14/01/2011 | The 12 Digital Marketing Trends of 2011 |
| | Cathie McGinn offers 12 key digital trends for marketers in the coming year read more > |
| 12/01/2011 | Digital channel Eleven premieres with solid audience |
| | Network Ten’s new digital multi-channel Eleven premiered with solid audience numbers, achieving a 3.6% share of total people yesterday. read more > |
| 12/01/2011 | Commercial radio increase for 2010 |
| | Commercial radio advertising revenue increased 7.8% in 2010 to total $675.08m. read more > |
| 23/12/2010 | Four tips on how to handle online customer reviews |
| | Even if your products are spectacular and your service is exemplary, at some point it will happen to you. The Bad Review. read more > |
| 21/12/2010 | All you need to know about TV advertising |
| | Think TV provides a myriad of quality information about Free To Air TV advertising with statistics, case studies, contacts and insights read more > |
| 20/12/2010 | New pay TV channel to launch for property fans |
| | XYZ Networks is to launch a dedicated pay TV channel for fans of property programmes – Lifestyle Home – which goes to air from March 1, replacing the How To Channel. read more > |
| 17/12/2010 | Highlights from World's Best Presentation Contest |
| | From a wide range of topics, Slideshare announces the best presenters for 2010. read more > |
| 14/12/2010 | New clicks: what we Googled in 2010 |
| | Australians were more interested in new gadgets like the iPad and iPhone 4 than the federal election or BP Oil spill according to a ranking of popular news searches on Google and Yahoo7. read more > |
| 10/12/2010 | The New Facebook Profile Page: Even More About You |
| | Facebook introduces new features designed to make it easier for users to find interesting content about each other - and keep them engaged. read more > |
| 7/12/2010 | Men dominate online video consumption |
| | Men watch twice as many online videos as women, a new study from comScore has revealed. read more > |
| 7/12/2010 | Online spend to surpass newspapers globally by 2012 |
| | Online advertising is set to overtake newspaper spend globally by 2012 read more > |
| 6/12/2010 | Retailers face threat from brands in online retailing |
| | Retailers that have an online presence, or are looking to launch into the e-tail market, could face increasing competition from brands own online stores as more consumers admit to buying direct from manufacturers. read more > |
| 3/12/2010 | Most Loved Brands List |
| | Sony has been named Australia most "loved" brand, according to a consumer survey. read more > |
| 2/12/2010 | More Aussie's choosing FTA over pay TV |
| | One in four pay TV subscribers are likely to cancel or downgrade their subscriptions in the coming year in favour of the new free-to-air channels, according to new survey from Free TV Australia. read more > |
| 1/12/2010 | Gaga tops Yahoo!7 most popular searches |
| | Australia's fascination with celebrity has dominated this year’s Yahoo!7 most popular search list, with pop culture accounting for six of the top ten overall searches in 2010. read more > |
| 1/12/2010 | Customer service to turn social in 2011 |
| | More than half of Australian businesses (54%) will adopt social media as a customer service channel for the first time in 2011, according to a new survey. read more > |
| 30/11/2010 | The evolution of experience |
| | In one form or another, experiential marketing has always been a part of the marketing mix, as it refers to engaging consumers with a brand over and above a “push” advertising message. However, it has only really been in the past decade that the medium has evolved and become a marketing discipline in its own right, spearheaded by the launch of specialist experiential agencies. read more > |
| 30/11/2010 | Industry bodies to set rules for online behavioural targeting |
| | Key advertising industry bodies are to come together to create industry guidelines on the fast growing practice of online behavioural targeting. read more > |
| 25/11/2010 | Free to air TV continues to grow |
| | Commercial free-to-air television is going from strength-to-strength in 2010, with the latest survey results revealing significant increases across several key measures read more > |
| 24/11/2010 | The Benefits of Being Copied |
| | If you’re onto something good, it’s likely that sooner or later someone will give it a go, too. Surprisingly, this can be good for business. Here’s why. read more > |
| 24/11/2010 | Order Taking is Dead - Long live the art of the Sales Professional who sells! |
| | The Global Financial Crisis (GFC) has had many negative effects on business. Some say there must be a silver lining somewhere, and in post ‘GFC’ world there is; the art of real selling is back. read more > |
| 17/11/2010 | Google To Turn Your Mobile Into a 'Tap and Pay' Virtual Wallet |
| | A new Google mobile phone imbedded with a chip that makes it a virtual wallet so people can "tap and pay" is poised to make its debut, the internet giant's chief said. read more > |
| 16/11/2010 | Email Past It's Prime: Facebook Announces Project Titan |
| | Facebook unveiled a new messaging platform on Monday that takes aim at one of the internet's first applications, email. read more > |
| 15/11/2010 | Creative Lessons From London: The CaT Conference |
| | Finding new ideas in the past while trying to keep up with the future. read more > |
| 12/11/2010 | Newspaper Readership |
| | The latest stats have been released today with regard to Magazine and Newspaper readership. read more > |
| 11/11/2010 | Place and Destination Marketing |
| | For those interested in Place and Destination Marketing here are a couple of links worth saving read more > |
| 11/11/2010 | Kevin Roberts CEO of Saatchi & Saatchi |
| | Read Kevin's story and be inspired by his insights read more > |
| 11/11/2010 | food strategic roles |
| | Newspapers deliver on a range of strategic roles for food brands. See examples where advertisers have used the six strategic roles successfully in newspapers. read more > |
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We’re ready to get down to business, whatever your budget!
Let’s talk on 07 5458 5600or at ideas@dtb.com.au |