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Google Australia has released data showing a dramatic 220 per cent increase in retail queries via mobiles year over year.
The search giant said retailers could boost their sales with the help of smartphones. The data also revealed a 29 per cent increase in overall shopping-related searches year over year.
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One quarter of all Christmas shopping-related Google searches in 2011 came from mobiles.
"If you asked a business owner whether she'd ignore every fourth customer to walk in her shop this Christmas season, the answer would certainly be no," Ross McDonald, Google Australia's Head of Retail, said.
"But with 25 per cent of Christmas shopping-related queries coming in on mobile, not having a mobile website is basically the same thing.
"The missed potential is huge."
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