ADVERTISING STRATEGIES & PLANNING

At dtb! Advertising we work to create and circulate messages in the most efficient manner to target audiences. Advertising strategies or media planning support message circulation by appealing to key audiences through television, print, signage, press, in-store displays, internet banner ads, direct mail or other means of advertising. Media and space are carefully researched and selected to best communicate key messages to target audiences to achieve agreed marketing objectives, whilst delivering an efficient return on investment. We work directly with media outlets or national media buyers (Starcom or OMD) to deliver the best available schedules and rates.